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Hey guys, Random question but I figured someone here might know — when exactly is Amazon’s peak season? I’ve been selling casually for a while now, but I always feel like I’m either too early or too late with planning. I keep hearing about Q4 being a big deal, but like… when does it really start picking up? Are there other times during the year that matter too? Just trying not to mess it up again this time. Would appreciate any real tips from folks who’ve been through a few seasons. Thanks in advance!
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Hi,
Yeah, that’s a great question. I’ve been selling on Amazon for a few years now, and honestly, the term “peak season” mostly refers to Q4 — like you mentioned — and yeah, it’s a pretty huge deal.
Things usually start ramping up around mid to late October, then really take off in November with Black Friday and Cyber Monday, and then it just goes nuts through December with holiday shopping.
That whole stretch is where a big chunk of yearly sales happens for a lot of sellers.
But here’s the thing — if you wait until November to prepare, you’re already kind of late.Most experienced sellers start planning for Q4 as early as August or september — stocking up inventory, optimizing listings, running ads, all that. amazon warehouses also get super backed up, so shipments can take way longer than usual to check in.
Aside from Q4, you’ve also got mini spikes like Prime Day (usually in july, sometimes october too), back-to-school season in august, and even january isn’t bad because of gift card spending and returns turning into purchases.
Long story short, yeah Q4 is the biggest, but there are definitely other windows worth prepping for. key thing is just don’t wait till it’s already here.
Hope that helps!
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